Cold season lasts and is accompanied by intense advertising campaigns of producers of medicines and supplements. It comes to the fact that cold and flu, mentioned in one breath right after him, is no problem.
Undoubtedly, this fall-winter season is dominated by the slogan taken from the advertising of the popular bar. It turns out that a man who has a totally cold is not himself, he is afraid, not even his loved ones and he is not suitable for anything. The solution is one quick reaction, one tablet / sachet to drink and the ill from the troll turns back into its nice edition. It's amazing how the media has started to create our image - only a healthy one is acceptable, the version does not even come into play. We must get rid of weaknesses as quickly as possible and prove to the world that we are acting further. Question at what cost?
Advertising trends
There is no need to conceal the fact that it is from the ads of many patients draws basic information about the specifics for which comes to the pharmacy. Marketing treatments are primarily a language of benefits, which is why it is often so difficult to explain to a cold that some of these drugs and dietary supplements are contraindicated in his or her condition or accompanying the disease. The first large group of specimens are so-called "Multilexes", containing antipyretic and analgesic ingredients, for this component against the cold and often also blocking cough. Actually after taking one dose, the mood will improve, but the source of the problem - infection, still exists. And more importantly, the patient continues to infect. In addition, the magic effect will disappear as soon as the concentrations of medicinal substances start to fall in the blood. The second group are preparations aimed at protecting us against viral infection. This is a sensible solution, but for it to work as advertised, it would have to be taken ... all season!
You have a cold? Time to release
A cold is a signal for the body that it needs rest. Without slowing down the turnover, leading the same way of life, masking only symptoms, we risk that ordinary virus infection will last from typical 7 days to several weeks. Not to mention the complications, possible bacterial superinfections, which is associated with antibiotic therapy and the increase in the cost of treatment. And the most important fact, resting at home and getting to each other, we infect less people. A cold is not a new disease, it has been accompanying humanity for hundreds of years. Previously treated naturally with herbs, it usually required lying down and increased hydration of the body to help the natural defenses. Now it has become a real tragedy for busy and busy people. Question: will the world really collapse when we slow down the pace for 3 days a year and cure ourselves calmly? Let us respect your health and the health of others.
